This book tells the story of the constituent parts of British Leyland, later Rover Group, from the merger in 1968 to the end of production of the last MG Rover in 2005. The story has been told before, but this account is different. It is told by three people who were part of it, in senior roles, with the opportunity to observe and understand what happened and why. It is not another neat analysis by journalists or academics, using facts in the public domain and fitting them to a theory. The story is a complex one and the authors’ views are not necessarily those held by academics and previous commentators. There is still much that is relevant in a re-telling of the path leading up to this, for economy and society today.
Mike Carver, the author became Group Executive Director in charge of strategic planning. He was responsible for setting up the relationship with Honda and was awarded the OBE for services to the motor industry in 1986. Nick Seale joined Ford as an engineer, moving into finance. Later he returned to engineering, heading up the Rover Power Train under BMW. At Land Rover he ran concept engineering of future products. Anne Youngson started in sales and marketing at Longbridge, moving to Pirelli Tyres, but returned to work on Honda. She moved to project management for Land Rover and Rover and was the only woman at this level. Her final position was head of Land Rover Special Vehicles Operation.
Paperback: 160 pages
Publisher: The History Press (June 1, 2015)